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Younger men are not fans of foil blade shavers and view them as outdated and old. As innovators in the private space, we're moving beyond the groin to dispel this myth (while paying homage to an iconic retro mascot).

 

We present to you, THE CHAIRMAN PRO.

 

With its classic foil blade design and modern Manscaped technology, we're committed to breaking down walls when it comes to foil shaving. This ain't your grandpa's foil shaver.​

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To further tease the launch, we partnered with Cliff Benfield (Spaceskits) to create a cartoon sketch with our Chair Man mascot.

 

Please turn the volume up. 

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Client: Manscaped

ECD:  Charlie Wolff

Senior Copywriter: Andrew Nackerud

Senior Art Director: Jienne Alhaideri

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